The role of the owner is to provide the skills or purpose to employees and infuse a results-driven culture into the business.

A businessperson who is an entrepreneur can generate purposeful action within their business whether or not they are physically present. Entrepreneurs focus on the business. They can, with a couple of phone calls, generate income. They lead, inspire, and generate purpose amongst staff. They do not need to work in their business, but may choose to do so.

Ultimate café owners are entrepreneurs. They understand:

Who is responsible for every result within their business – they are.
That their business is all about them – physically, mentally and spiritually – but does not mean they have to be in it 24/7.
That business is energy – vibrations must be positive and strong.
The difference between effective actions and efficient actions.
The power of leverage (Pareto’s law).
That there is no such thing as competition (certainly not at the top 1%) – they create their own outcomes.

Ultimate café owners I have worked with have certain common traits. They:

* are willing to listen in the first place, and accept instruction.
* possess an enquiring mind
* are always prepared to take on more
* work on becoming or being positive
* are not aggressive, but solidly confident when going about their business – unassuming and humble would be another description

What’s more, despite the overwhelming numbers of coffee shops and cafés, there are very few of them around – only 1%. This is great news for you, since it will be rare indeed that you will set up your business next to one. You have a 99% chance of locating yourself next to the ‘average’ performers who are no competition at all. Capturing the market from them is as easy as a turkey shoot.

The traditional picture most people have of an Ultimate businessperson is the Lt. Colonel George Custer model – the type who brandishes his sword and wildly throws himself into the fray! Someone who is aggressive and loud, who sounds like they know what they are talking about, and who generally likes the sound of their own voice.

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