Hashtags are a powerful tool for Optimize your Instagram posts and growing your reach. But how do you make sure you’re using your hashtags in the best way? Read on to learn the ins and outs of hashtag best practices and how you can use them to increase engagement with your posts.
How Many Hashtags Should You Include?
The answer to this question depends on what kind of post you’re making. If you’re making a post about a specific product or service, then it’s recommended that you use at least 4-10 hashtags related to that product or service. For example, if you’re posting about a new pair of shoes, then #shoes, #newshoes, #footwear, and #style might be appropriate hashtags. This will help make sure that people who are interested in shoes will see your post.
If you’re making a more general post that isn’t related to a specific product or service, then it’s best to stick with 1-3 hashtags. Too many hashtags can look spammy and turn off potential followers. Stick with simple, relevant hashtags such as #beauty, #lifestyle, or #fashion if your post is related to those topics.
Which Hashtags Should You Use?
When choosing which hashtags to use for your posts, it’s important to consider both popular and niche ones. Popular hashtags have millions of posts associated with them and are used by thousands of people every day. These can be great for increasing visibility because they have so much activity associated with them; however, they can also be difficult to stand out in due to the sheer volume of content being posted with the same hashtag every day. On the other hand, niche hashtags have fewer posts associated with them but they still provide the opportunity for increased visibility because they are less saturated than popular ones. They also offer an opportunity for connecting with likeminded individuals who share similar interests and goals as yourself.
Best Practices for Using Hashtags
Once you know which hashtags you want to use on your posts, it’s time to put them into practice! Here are some tips for using your chosen hashtags effectively:
•Keep track of which ones work best – Make note of which ones seem most effective at helping increase engagement with each post so that you can come back and use these same ones again on future posts.
•Don’t just copy/paste – Don’t just copy/paste the same set of 5-10 hashtags on every single post; mix things up from time-to-time by trying out different combinations so that your content is always fresh and engaging!
•Tag relevant accounts – Tagging relevant accounts in conjunction with using relevant hashtags is a great way to get noticed by both potential customers as well as influencers within your industry who may be looking for content just like yours!
•Use all 30 slots – Instagram allows users up to 30 different hashtag slots per post; take advantage of this by utilizing all 30 when possible! This will ensure maximum visibility for each post without appearing too spammy or cluttered!
Hashtags are an incredibly powerful tool when used correctly. By following hashtag best practices—such as using relevant tags in 4-10 slots per product/service related post, mixing things up from time-to-time by trying out different combinations per post type—you can maximize visibility while also staying true to brand messaging and connecting with likeminded individuals who share similar interests and goals as yourself all at once!